How I Generated $18.8M Using Google Ads Strategies

When it comes to eCommerce growth, the numbers rarely lie. That’s especially true for Google Ads. Imagine turning $114K into $1.16M with a 10.25 ROAS (return on ad spend) or scaling from $4.34M to $18.8M with a 4.33 ROAS. These are not hypothetical scenarios but real results made possible through a powerful playbook for Google Ads.

Eager to crack the code for scaling eCommerce businesses with Google Ads? This blog unpacks the account structure and campaign strategies that can take your business from startup to superstar. Whether your catalog has just a handful of products or you manage thousands, this guide is tailored for you.

Want to skip the trial and error? Get your strategy reviewed today at Rehman Ansari’s expert services.

Structuring Success with Google Ads

A successful Google Ads strategy begins with your account structure. Product count plays a pivotal role in determining how campaigns should be organized. Here’s how to break it down across three tiers:

Less than 25 Products

If your product catalog is small, simplification is your strength. Focus your efforts on 1–5 product groups for both Shopping and Search campaigns. For example:

• Prioritize high-performing, high-intent keywords.
• Set up fewer campaigns if your search volume is low to avoid spreading resources too thin.
• Use detailed audience targeting to capture high-converting customers.

Pro Tip: Smaller catalogs demand a simpler strategy. Focusing on high-intent targeting ensures every dollar counts.

26–3,000 Products

Got a medium-sized catalog? Use a tiered approach to categorize products by their performance:

• Superstars: Your top 5% of products. High sales, high demand. These deserve exclusive, high-priority campaigns.
• A Players: Another 10–15% of strong performers. Pair them with Superstars in Shopping campaigns.
• Reserves: Mid-tier products. Keep these active but budget-focused.
• Benched: Products that rarely sell. These shouldn’t eat into your resources.
• Zombies: Products generating minimal or no sales at a significant cost. Remove or re-evaluate these.

Base your campaign structure on these tiers:

• Build Shopping campaigns targeting Superstars and A Players.
• Launch Search campaigns for your top two categories only.
• Use 3–5 campaigns depending on the breadth of your catalog.

Here’s a visual placeholder for product tier allocation (insert infographic or chart illustrating campaign tiers).

3,001+ Products

For large catalogs, precision and segmentation are critical:

• Implement the same five-product-tier approach as the 26–3,000 range category.
• Segment top-performing categories into their own hubs. For example, your “Winter Coats” or “Gaming Laptops” can have independent campaigns.
• Create a catch-all campaign for low-performing or miscellaneous products to ensure nothing is overlooked.

Pro Tip: Structure your ads like an enterprise, even if you’re still in the scaling phase. Granular segmentation is always better than generalization.

Bonus Strategy Hybrid Search Campaigns

One of the most underutilized strategies in Google Ads is combining traditional Search with Dynamic Search Ads (DSA). This hybrid approach is particularly helpful if many of your products aren’t yet covered in targeted Search campaigns. Here’s how it works:

1. Launch a Dynamic Search Ads campaign to allow Google to identify and target queries related to your website.
2. Use the performance data from your DSA campaign to build highly targeted Search Ad campaigns.
3. Gradually transition high-performing queries into individual campaigns for better control.

Pro Tip: Dynamic Search Ads aren’t obsolete. When used strategically, they can become a discovery powerhouse.

Why Account Structure Matters

Don’t overlook the importance of how you organize your Google Ads campaigns. Over the past decade, I’ve tested over 250 accounts, and the data is undeniable. Proper segmentation and tailored strategies maximize efficiency, reduce wasted ad spend, and amplify your results.

Your eCommerce business doesn’t need guesswork. Implement these tactics today and enjoy efficient, scalable results on Google Ads.

Achieve Transformative Results with Expert Guidance

Got questions? Want personalized recommendations? Contact me today at Rehman Ansari to get started on a strategy that’s proven to deliver results.