• Google Ads, Microsoft Ads (Bing Ads)
• Keyword Research (SEMrush, Ahrefs, Ubersuggest)
• On-Page SEO (Meta Tags, Headings, Internal Linking)
• Off-Page SEO (Backlink Building, Guest Posting)
• Google Analytics, Google Search Console
• Conversion Rate Optimization (A/B Testing, Heatmaps)
• SEO Audit & Reporting Tools (Screaming Frog, SEO Powersuite)
• Facebook Ads, LinkedIn Ads (for multi-channel PPC)
• Campaign Setup & Optimization (CTR, Quality Score Improvement)
• Technical SEO (Crawlability, Site Speed, Mobile Optimization)